Most London, Ontario businesses are flying blind with their marketing spend. They know something isn't working — the leads aren't coming in, the cost per acquisition keeps creeping up, and nobody can explain what's actually driving results.
Here's the uncomfortable truth: if you can't trace every dollar to outcomes, you're not doing marketing. You're gambling.
What a Marketing Audit Actually Reveals
A proper digital marketing audit doesn't just tell you what's broken. It shows you exactly where your budget is leaking and what fixing it looks like in dollar terms.
Typical findings from 200+ audits completed:
- 40-60% of Google Ads budget wasted on irrelevant keywords or poor targeting
- GA4 misconfigured, tracking vanity metrics instead of conversions
- Local SEO fundamentals missing — unclaimed GBP, inconsistent NAP, zero review strategy
- Landing pages that leak 80%+ of traffic without capturing leads
- Attribution gaps making winning channels look like losers
- Untapped opportunities (immediate gains)
- Bidding strategy mismatches
- Quality score killers
- Revenue $500K-$10M
- Currently spending on marketing (any channel)
- Can't prove ROI to yourself or stakeholders
- Suspect you're leaving money on the table
- Looking for a quick fix without internal changes
- Unwilling to share access to accounts
- Expecting guarantees without implementation
- Channel-by-channel findings with supporting data
- Prioritized action items (impact vs. effort)
- Estimated ROI for each recommendation
- Implementation roadmap
The businesses that act on these findings don't just improve — they pull ahead of competitors who are still guessing.
What You Get From an ONmetrics Audit
1. Paid Media Analysis
Every campaign, ad group, and keyword evaluated against actual conversion data. We identify:
- Budget waste (immediate savings)
2. Organic Search Assessment
Technical SEO, content gaps, and local search presence reviewed against competitors ranking above you.
3. Analytics & Attribution Review
GA4 configuration checked. Conversion tracking validated. Attribution model assessed. If you can't measure it, we fix it.
4. Conversion Rate Evaluation
Landing pages, forms, and CTAs analyzed using Growth.Design CRO principles. Friction points identified. Quick wins highlighted.
5. Competitive Positioning
Where you actually stand vs. competitors — not in vague "visibility" terms, but in rankings, share of voice, and estimated traffic.
Who This Is For
Good fit:
Not a fit:
The Output
You receive a written audit with:
- Executive summary (what's broken, what to fix first)
No fluff. No vague claims. Just what's wrong, what to do about it, and what it's worth.
Next Steps
If you're ready to stop guessing and start measuring:
1. Book a 30-minute discovery call — We'll discuss your current setup and pain points 2. Grant temporary access — GA4, Google Ads, any active platforms 3. Receive audit within 5 business days — Written report + 1-hour walkthrough
Contact: 226-503-1484 | info@on-metrics.com
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Dave De Vries is the founder of ONmetrics, a London, Ontario digital marketing consultancy. He's completed 200+ marketing audits and managed over $50M in ad spend. Certifications include Google Analytics, Google Ads, BigQuery, and Brand Positioning Matrix™.
Based in London, Ontario. ONmetrics provides data-driven digital marketing in London, Ontario and across Southwestern Ontario. Book a free audit →